Our Groovetastic story

“I desire to be to other women what I so desperately needed myself in a despairing time of life, a mentor with pom-poms in her hands and insight that brings about impactful change."

- Dr Maricia Sherman

HerGroove Founder

HerGroove is a mission focused company with mission driven leadership.


We are an inspirational company that provides high quality products and services to assist women to renew the mind and bring forth positive life transformation.




In 2013, in an effort to support women who may be economically challenged, HerGroove directed it's focus toward the growing statistics that many women are unable to afford mental health wellness counseling resulting in high numbers of depression and anxiety. Mental Health Wellness beneficiaries became the  company’s charitable focus to ensure that woman are afforded low cost opportunities to receive mental and emotional healthcare assisting healing from traumatic effects of domestic violence.


Our inspirational lipsticks and lipglosses were launched to allow women to serve one another through the purchase of a custom luxury line of organic products. What a worthy cause!

When you make a purchase, you are not just buying another beauty enhancement, but you are also supporting the mental and emotional health of another woman as a percentage of all purchases is allocated to the advancement of mental and emotional health of women in need of services. 

We Care

you can make a differencE. BE THE CHANGE.

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HerGroove, LLC. 

P.O. Box 151317

Arlington, Texas. 75015